Vodafone Idea RMS Stooping Low in Select Markets The six circles in questions were Himachal Pradesh, Bihar, Odisha, Jammu and Kashmir, North East and Assam. It is also worth noting that this new report came from Bank of America Merril Lynch, which also noted that in these telecom circles, Vodafone Idea had less than 20% revenue market share. The six circles noted above were then listed as the likely places from where Vodafone Idea could withdraw operations. JM Financial had also come up with a similar report where it said that the telecom operator had lost revenue in the circles where it had completed the network integration exercise. In reply to these reports of Vodafone Idea exiting these circles, the telco said, “We categorically deny and dismiss this speculation as completely baseless and factually incorrect. Vodafone Idea remains committed and will continue to serve its millions of customers in these circles.” This statement now confirms that Vodafone Idea would not be withdrawing operations from these circles. Vodafone Idea RMS Low in Top Telecom Circles Although Vodafone Idea is not going to stop its operations, it is still crucial to note that if the telecom operator arrives at the situation of less than 15% Revenue Market Share, then it would mean that these circles would turn EBITDA negative for the telco. Vodafone Idea has also appointed a new CEO, Ravinder Takkar, who has replaced Balesh Sharma, the former CEO of the company who resigned. The report on the revenue share of Vodafone Idea notes that the current revenue market share in the states mentioned above stands at 5.5% in Himachal Pradesh, 9.1% in Bihar, 7.8% in Odisha, 5.6% in Jammu and Kashmir, 12.5% in North East and 15.3% in Assam. In Karnataka, the telecom operator has 16.7% revenue market share, and it is 14.6% in Bangalore city. Also, the highest dent in revenue for Vodafone Idea has happened in metro cities like Delhi and other A-list circles. But, currently, the major update is that Vodafone Idea has no intention of exiting any circles.
