Netflix is the world’s biggest OTT platform. Currently, it has over 183 million active subscribers and amongst the massive subscriber base, there are some who aren’t streaming any content for a long time. Netflix charges its subscription fee directly from the customer’s bank account using their card details. The customer doesn’t need to update the card details every month they want to pay for Netflix, it happens automatically if the bank account connected has enough balance. But that puts people who don’t watch Netflix anymore into a tough spot as Netflix keeps on charging them through their card and they don’t even watch it anymore. Netflix has decided to help all those people.
Netflix is Cancelling all the Inactive Subscriptions Over 1 Year
Netflix is going to ask all its members who haven’t streamed any content over the last year if they want to continue paying the subscription fee. If the customers respond yes, it will keep on charging the accounts. In case the customer responds negatively or doesn’t respond at all for some reason, Netflix will cancel their subscriptions automatically. It is going to do the same with people who haven’t watched anything in the last two years. This is not going to harm Netflix’s financials as inactive subscribers of the company account for less than half of 1% of their total subscribers.
Move to Earn Goodwill Amongst Customers
