As operators keep offering more and more content based internet packs with dedicated usage for certain apps like WhatsApp, facebook, twitter, etc. promoters of Net neutrality continue to question the long term implications this will have on the overall health of the internet which is designed to be an open medium for connecting the world and whether this takes away the level playing field for tech startups and denies them a fertile ground to flourish. The recent launch of internet.org by facebook in partnership with Rcom is another such example of compromise of the principles of net neutrality.